Privacy Policy

Last updated: 24 April 2026

This Privacy Policy describes how Gold Price Tools (“we”, “us”, or “our”), operated by DigitalCliqs at goldpricetools.com, collects, uses, and shares information when you visit our website.

1. Information We Collect

Gold Price Tools does not require you to create an account or provide any personal information to use the calculator tools. We collect the following types of data automatically:

• Usage data: Pages visited, time spent, clicks, and interactions — collected anonymously via Google Analytics 4 (GA4).
• Device and browser data: Browser type, device type, screen resolution, and operating system — collected by GA4 for statistical analysis.
• IP addresses: Your IP address is processed by Google Analytics and Google AdSense as part of their services. We do not store IP addresses directly.
• Cookies: Cookies are set by Google AdSense (for personalised advertising) and Google Analytics (for usage tracking). See Section 3 for details.

2. How We Use Your Information

We use the information collected to:

• Understand how visitors use the site so we can improve the user experience and content.
• Serve relevant advertisements via Google AdSense to fund the free operation of this site.
• Monitor site performance and identify technical issues.
• Comply with legal obligations where applicable.

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

3. Cookies

Gold Price Tools uses the following categories of cookies:

• Analytics cookies (Google Analytics 4): GA4 uses first-party cookies (_ga, _ga_XXXXXX) to distinguish unique visitors and sessions. Data is anonymised and aggregated. You can opt out via Google Analytics Opt-out Browser Add-on.
• Advertising cookies (Google AdSense): AdSense uses cookies to serve relevant ads based on your browsing history. Google's advertising data practices are governed by Google's Advertising Policies.
• Functional cookies: We may store your preferred display settings (e.g. dark/light mode) in localStorage. This data is not transmitted to any server.

You can manage or disable cookies through your browser settings. Disabling advertising cookies may result in less relevant ads but will not affect the core calculator functionality.

4. Google AdSense

Gold Price Tools uses Google AdSense to display advertisements. Google may use cookies and web beacons to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalised advertising by visiting aboutads.info.

5. Google Analytics

We use Google Analytics 4 to collect anonymised, aggregated data about how visitors interact with Gold Price Tools. GA4 does not store personally identifiable information and uses IP anonymisation by default. Data is retained for 14 months. For more information, see Google's data privacy information for Analytics.

6. Third-Party Services

Gold Price Tools uses the following third-party services:

• GoldAPI.io — provides live precious metals spot price data. No personal user data is sent to GoldAPI.io.
• Google Fonts — serves web fonts (Inter, Instrument Serif). Google may collect usage data per their Privacy Policy.
• Cloudflare Pages — hosts and delivers this website globally. Cloudflare may collect anonymised access logs per their Privacy Policy.

7. Children's Privacy

Gold Price Tools does not knowingly collect personal information from children under the age of 13. The site contains financial calculator tools and advertising that are intended for adults. If you believe a child has provided personal information via this site, please contact us and we will promptly delete it.

8. Your Rights (UK & EU Users)

If you are located in the United Kingdom or European Union, you have the following rights under the UK GDPR / GDPR:

• The right to access personal data we hold about you.
• The right to request correction or deletion of your data.
• The right to object to or restrict processing of your data.
• The right to data portability.
• The right to lodge a complaint with a supervisory authority (in the UK, this is the ICO at ico.org.uk).

Since Gold Price Tools does not collect personally identifiable information directly, most data rights requests should be directed to Google (for Analytics/AdSense data) or Cloudflare (for access logs).

9. Data Retention

Gold Price Tools does not directly store any user data on its own servers. Analytics data is retained by Google Analytics for 14 months (default GA4 setting). AdSense data is managed per Google's data retention policies. localStorage preferences (dark/light mode) are stored in your own browser and can be cleared at any time.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the date of the most recent revision. Continued use of Gold Price Tools after any changes constitutes your acceptance of the updated policy.

11. Contact

For privacy enquiries, data deletion requests, or questions about this policy, please contact us via our GitHub repository: github.com/DigitalCliqs/Gold-Price-Tools.

This Privacy Policy was last updated on 24 April 2026 and applies to goldpricetools.com.